Published by Wiley & Sons
Super Upside Factor
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TESTIMONIALS
What Early Readers are Saying
“The Super Upside Factor unlocks the power of decision science and human systems, revealing practical strategies to leverage luck, embrace asymmetric opportunities, and achieve extraordinary returns in both life and career.”
Nir Eyal
Author of Hooked: How to Build Habit-Forming Products
“I often tell my mentees or students, 'Why not try?' when they seek advice, encouraging them to consider that the upside could be significantly greater, while the downside might not be as risky as they imagine. Daniel has eloquently explained this approach in his book, which I recommend for students and young professionals.”
Jihoon Rim
NYU professor and former CEO & Board Director of Kakao
“Daniel masterfully shows how to generate outsized rewards while protecting the downside. His principles of asymmetry are a must-read for anyone seeking to 10x their career and life without unnecessary risk.”
Brian Liu
Founder and former CEO and Chairman of LegalZoom
“An intriguing and well-written case for applying risk-taking frameworks from venture investing to life decisions. If you find yourself hobbled by risk aversion, this book can provoke a thoughtful re-examination of the options.”
Karthik Ramanna
Oxford Professor and Author of The Age of Outrage: How to Lead in a Polarized World
“Daniel distills asymmetric principles behind the success of venture capitalists and startups founders, engaging readers through a raw, heartfelt recount of the author's journey from unassuming beginnings. A must-read for anyone seeking a balance of human inspiration and practical guidance for success.”
Sojung Park
Seoul National University Professor and Board Member of AIA Korea
“No fluff, just the straight-shooting advice I wish I’d had in my early days, figuring out how to make the right bets for big wins. Recommended for anyone playing asymmetric games”
Charlie Feng
Co-founder of Clearco and Agora
“The Super Upside Factor takes what those close to venture capital have kept as a trade secret and makes it relatable not only to business but to life's choices. It's academic but doesn't take itself too seriously leaving room for entertainment and self-reflection. Anyone looking for a reset button professionally or personally should read this book!”
Alexandra Donelly
Former COO of C2FO
“Masterclass in asymmetric principles that will not only transform how you approach challenges but also position you to maximize every opportunity that comes your way. Daniel's framework reveals the hidden multipliers that can take your life to the next level.”
Kevin Jiang
General Partner of Mangusta Capital
“What sets this book apart is its insightful focus on the mechanics of asymmetric returns in venture capital and its thoughtful exploration of the human elements behind these high-stakes decisions. ”
Carin-Isabel Knoop
Executive Director at Harvard Business School
“Whether you're a seasoned entrepreneur or just starting out, this book will equip you with the understanding needed to navigate uncertainty, embrace calculated risks, and ultimately hit your Super Upside”
Mike Ross
Board Member of Simons and Author of Intention: The Surprising Psychology of High Performers
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